Since creating a blog has become a popular way to make money online, beginners may find it difficult to be successful bloggers. In order to succeed, you should first research which blog niches are the most profitable.
There are many blog topics you can explore that will be profitable for you. Once you find a niche that meets your interests and supports your skillset, you can start delivering high-quality articles and monetizing your content.
In this post, we’ll explore six of the most profitable blog niches, and offer some tips to help you get started.
The most profitable blog niches for 2022
If you want to pick the perfect topic for a new blog to make money, these six great niches are the right place to start.
- Digital marketing
- Blogging and making money online
- Health and fitness
- Personal finance and investing
- Recipes and food
- Personal development and self-care
1. Digital marketing
It’s difficult to overestimate the importance of digital marketing in today’s business world, even when it comes to small businesses. In 2021, the industry reached a market size of $155.3 billion in the US alone.
Digital marketing covers a broad range of strategies, from search engine optimization (SEO) and email campaigns to social media and influencer marketing. As the eCommerce world continues to grow, more online businesses are seeking the expertise of marketers to help them reach new customers and boost their conversion rates and turn them into blog income.
If you have a business degree or are good with social media, you can do well in digital marketing. You can focus on a small area, like affiliate marketing or social media management, and make your blog a go-to source for information on different topics.
For example, Neil Patel, a popular blogger and marketer, discusses the latest trends and tips for digital marketing on his blog.
If you decide to make money from your blog by signing up to affiliate programs, you'll find there are plenty of products and services you can promote that are relevant to your blog. This includes marketing tools, such as SEO plugins and email lists, and platforms.
2. Blogging and making money online
Blogging has become so popular in recent years that there’s actually a large blog niche dedicated to helping people break into this industry. According to a 2020 study, there were over 31 million bloggers in the United States.
You’ll also find plenty of blogs that help people make money online. This can involve anything from blogging and freelance writing to working as a virtual assistant or starting your own online business.
For example, blogger Melyssa Griffin helps fellow bloggers and entrepreneurs grow their online businesses:
media. If you are an experienced blogger, you can explore ways to make money from your blog. In recent years, bloggers and social media influencers have become increasingly important in the digital marketing world.
In 2021, the global market value of influencer marketing was estimated at 13.8 billion dollars. You can share your blogging expertise with others to help them be successful. For example, you can teach them how to write content that converts readers into customers, or how to use social media to generate traffic to their blog such as PINTEREST.
When it comes to making money from your content, you have a few options. You can start by promoting affiliate products, such as writing courses or seo tools. This can help people grow their blogs. You may even want to consider launching your own blogging course or hosting paid webinars.
3. Health and fitness
Online fitness classes have grown in popularity during the pandemic, with many people having no option but to exercise at home . However, studies have shown that nine in ten Americans who exercise regularly will continue to work out at home, even after gyms have reopened .
If you’re a health professional, you can take advantage of this growing trend and a new target audience by starting your own fitness blog. Thanks to the nature of this industry, you’re not restricted to only writing blog posts. In fact, you can create all sorts of content, from workout videos to fitness courses, and one-on-one training sessions or tutorials on proper technique.
For instance, the fitness site Love Sweat Fitness contains everything from blog posts and workout videos to an app that helps you stay in shape:
There are plenty of opportunities to make money in this niche. You can work with brands to promote products, such as fitness equipment and clothing. You might even offer an online health program or sell a subscription to your workout videos.
4. Personal finance and investing
People are always looking for ways to manage their money more effectively. In fact, data by Google shows that mobile searches related to financial planning and management have grown by over 70% in the last two years. The same data also shows that there’s been a significant increase in investing and stock-related app searches .
Personal finance can therefore be a lucrative blogging niche. As a financial advisor, you can help people manage their money wisely, whether by saving for retirement or making the right investments.
For example, the finance blog Making Sense of Cents offers a wealth of tips and advice, from saving money to paying off loans:
The FIRE niche (Financial Independence, Retire Early) is also very popular in 2022 and beyond, with lots of blogs focused on helping people plan and achieve FIRE.
However, if you’re helping people save money and spend responsibly, you may be wondering how you can convince them to make purchases through your blog. The trick is to sell something that can help them make more money in the long run.
To put it another way, you will have to market your product as an investment. For example, you can make an online course on your WordPress blog to help people understand the stock market. Alternatively, you could host webinars or give one-on-one financial advice.
5. Recipes and food
Food is an evergreen topic, and one of the most profitable blog niches. It also offers various sub-niches to explore, from quick and easy meals to information on specific diets.
One food topic that has become increasingly popular in recent years is home cooking. In fact, in the midst of the pandemic, interest in online cooking classes skyrocketed by over 1,177% .
The food niche is very saturated. You’ll find hundreds of blogs offering recipes, meal plans, product reviews, and diet advice:
You don't need to be popular to break into the food blogger market, you just need to be creative, especially if it's your first blog.
Put your own twist on popular dishes or share innovative recipes. Given the visual nature of this topic, you may want to pair your food blog with an image-centric platform, such as Instagram or Pinterest.
There are various ways you can monetize your food blog. For example, you can partner with food brands and create recipes using their products. If you want to earn a passive income through your blog, you could sell your own printable cook books or give live-streamed cooking classes. I
f you want to get started, we have a dedicated guide on how to start a food blog.
6. Personal development and self-care
Self-care has become a popular trend in recent years. These unusual times have made people more attuned to their mental wellness, leading to a growing interest in personal development and wellbeing.
However, 80% of Americans intend to continue practicing self-care even after the pandemic . Moreover, a recent analysis by Google shows that interest in personal development is no longer a “New Year trend”, and users are continuously searching for queries related to wellness .
If you have experience as a trained psychologist, wellness coach, or counselor, you may want to consider opportunities in the self-care industry. There are a variety of topics you can write about, from morning routines and stress management to mindfulness techniques and journaling.
According to an analysis by Mintel, consumers are increasingly purchasing products that can help them de-stress and lead a healthier life [10]. This includes personal care items, home goods such as scented candles, and health tools like journaling apps.
As a self-care blogger, you can monetize your content by promoting products that can help readers achieve their goals. Additionally, you can offer life-coaching sessions, podcasts on mental health or self-improvement, and sell digital products, such as journals, via your blog.
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